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Cover of Metatheory and Consumer Research

Metatheory and Consumer Research

by Gerald Zaltman

Holt,Rinehart & Winston of Canada Ltd · 1973

₹3,387

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About this book

It belongs to the Editors' series in marketing series.

The book deals with Consumer behavior, Metatheory, Recherche and Metatheorie.

Book details

ISBN-13
9780030915666
ISBN-10
003091566X
Author
Gerald Zaltman
Publisher
Holt,Rinehart & Winston of Canada Ltd
Published
1973
Series
Editors' series in marketing
Pages
226
Language
English
Condition
New
Subject
Consumer behavior

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