Marketing Warfare
Al Ries, Jack Trout
₹1,884
Positioning
The Battle for Your Mind
by Al Ries, Jack Trout
McGraw Hill Education · 2001 · Paperback
₹1,693
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About this book
Positioning: The Battle for Your Mind is written by Al Ries & Jack Trout. This paperback edition from McGraw Hill Education (2001) has 224 pages. This is the 2nd edition.
The book deals with Positioning (Advertising), Intellect, Human information processing and Advertising.
Book details
- ISBN-13
- 9780071373586
- ISBN-10
- 0071373586
- Authors
- Al Ries, Jack Trout
- Publisher
- McGraw Hill Education
- Published
- 2001
- Edition
- 2nd ed.
- Binding
- Paperback
- Pages
- 224
- Language
- English
- Condition
- New
- Subject
- Business strategy
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