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Francisco Rebelo, Tareq Z. Ahram
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How Companies Tap the Power of Online Auctions to Maximize Revenue
by Leland Harden, Bob Heyman
McGraw-Hill Inc.,US · 2002 · Hardcover
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The Auction App: How Companies Tap the Power of Online Auctions to Maximize Revenue is written by Leland Harden & Bob Heyman. This hardcover edition from McGraw-Hill Inc.,US (2002) has 304 pages.
Its main subjects are Management, Electronic commerce, Computer networks and Marketing.