Marketing Roi

Name: Marketing Roi: The Path to Campaign, Customer, and Corporate Profitability
Brand: McGraw-Hill Companies
SKU: 9780071413633
Price: 4922.00 INR
Availability: InStock

The Path to Campaign, Customer, and Corporate Profitability

by James Lenskold

McGraw-Hill Companies

₹4,922

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From the publisher

ROI (Return on Investment) is today's key business tool for measuring how effectively money was spent--yet few marketing managers receive any ROI training at all. Marketing ROI changes all that, showing marketing pros at every level how to use ROI and other financial metrics to support their strategic decision making.

Description supplied by the publisher.