Personality Not Included

Name: Personality Not Included: Why Companies Lose their Authenticity- And How Great Brands Get It
Brand: McGraw-Hill
SKU: 9780071545211
Price: 2177.00 INR
Availability: InStock

Why Companies Lose their Authenticity- And How Great Brands Get It

by Rohit Bhargava

McGraw-Hill · 2008 · Hardcover

₹2,177

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About this book

Published by McGraw-Hill in 2008, Personality Not Included: Why Companies Lose their Authenticity- And How Great Brands Get It by Rohit Bhargava runs to 300 pages in hardcover.

The book deals with Authenticity (Philosophy), Branding (Marketing), Business and Internet marketing.