
Innovation on Demand
Victor Fey, Eugene Rivin
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Getting Customers to Buy Your Innovative and Disruptive Products
by Tom U. Snyder, Brian G. Burns
McGraw-Hill · 2009
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Published by McGraw-Hill in 2009, Selling in a New Market Space: Getting Customers to Buy Your Innovative and Disruptive Products by Tom U. Snyder & Brian G.
Its main subjects are Selling, Technological innovations and New products.