Quest for Loyalty
Frederick F. Reichheld
₹2,479
Voice-of-the-Customer Marketing
A Revolutionary 5-Step Process to Create Customers Who Care
by Ernan Roman
McGraw-Hill · 2010
₹2,105
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About this book
Topics covered include Consumer profiling, Database marketing, Relationship marketing and Customer relations.
Book details
- ISBN-13
- 9780071740838
- ISBN-10
- 007174083X
- Author
- Ernan Roman
- Publisher
- McGraw-Hill
- Published
- 2010
- Edition
- 1
- Language
- English
- Condition
- New
- Subject
- Customer relations
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