Contextual Pricing

Name: Contextual Pricing: The Death of List Price and the New Market Reality
Brand: McGraw-Hill
SKU: 9780071772464
Price: 1920.00 INR
Availability: InStock

The Death of List Price and the New Market Reality

by Rob Docters, John Hanson, Cecilia Nguyen, Michael Barzelay

McGraw-Hill · 2011

₹1,920

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About this book

Published by McGraw-Hill in 2011, Contextual Pricing: The Death of List Price and the New Market Reality by Rob Docters, John Hanson & others runs to 264 pages.

Its main subjects are Marketing and Pricing.