Business to Business Marketing

Name: Business to Business Marketing
Brand: McGraw-Hill Education
SKU: 9780077121891
Price: 4349.00 INR
Availability: InStock

by Wim G. Biemans

McGraw-Hill Education

₹4,349

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From the publisher

Marketing to organisations is a substantial and dynamic sector of marketing. This title deals with this topic, and explains the parallels between business to business and consumer marketing. It also emphasizes the concepts and practices developed for this field.

Description supplied by the publisher.