A Preface to Marketing Management
J. Paul Peter, James H. Donnelly
₹3,552
A Preface to Marketing Management
by J. Paul Peter, James H. Donnelly
Irwin Professional Pub · 2014
₹3,549
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About this book
A Preface to Marketing Management is written by J. Paul Peter & James H. Donnelly. This edition from Irwin Professional Pub (2014) has 269 pages. It first appeared in 1985.
The book deals with Marketing, Management and Marketingmanagement.
Book details
- ISBN-13
- 9780077861063
- ISBN-10
- 007786106X
- Authors
- J. Paul Peter, James H. Donnelly
- Publisher
- Irwin Professional Pub
- Published
- 2014
- First published
- 1985
- Edition
- 14
- Pages
- 269
- Language
- English
- Condition
- New
- Subject
- Business & Economics
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