Destination Marketing Organisations

Name: Destination Marketing Organisations
Brand: Taylor & Francis Ltd
SKU: 9780080443065
Price: 4755.00 INR
Availability: InStock

by Pike Steven

Taylor & Francis Ltd

₹4,755

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From the publisher

Travellers are now spoilt by choice of available holiday destinations. In today's crowded tourism market place, destination competitiveness demands an effective marketing organisation. Two themes underpin Destination Marketing Organisations . The first is the challenges associated with promoting multi-attributed destinations in dynamic and heterogeneous markets, and the second is the divide between tourism 'practitioners' and academics.

Description supplied by the publisher.