Destination Marketing Organisations

Name: Destination Marketing Organisations: Bridging Theory and Practice
Brand: Taylor & Francis Ltd
SKU: 9780080443065
Price: 4755.00 INR
Availability: InStock

Bridging Theory and Practice

by Steven Pike

Taylor & Francis Ltd · 2004 · Hardcover

₹4,755

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About this book

<div class="book-description"> <h2 style="font-size:1.1rem;font-weight:700;margin-bottom:12px;">About the Book</h2> <p style="margin-bottom:12px;line-height:1.7;">Travellers are now spoilt by choice of available holiday destinations. In today's crowded tourism market place, destination competitiveness demands an effective marketing organisation. Two themes underpin Destination Marketing Organisations . The first is the challenges associated with promoting multi-attributed destinations in dynamic and heterogeneous markets, and the second is the divide between tourism 'practitioners' and academics.</p> <p style="margin-top:12px;font-size:0.9rem;color:#666;">ISBN: 9780080443065</p> </div>