Handbook of Hospitality Marketing Management

Name: Handbook of Hospitality Marketing Management
Brand: Taylor & Francis Ltd
SKU: 9780080450803
Price: 4036.00 INR
Availability: InStock

by Oh Haemoon

Taylor & Francis Ltd

₹4,036

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From the publisher

This handbook consists of 19 chapters that critically review mainstream hospitality marketing research topics and set directions for future research efforts. Internationally recognized leading researchers provide thorough reviews and discussions, reviewing hospitality marketing research by topic, as well as illustrating how theories and concepts can be applied in the hospitality industry.The depth and coverage of each topic is unprecedented.

Description supplied by the publisher.