
Markenimagekonfusion ALS Managementherausforderung
Jan-Philipp Weers, Prof Dr Christoph Burmann
₹4,759

Tools for Solving the Accounting and Management Crisis
by Ken Standfield, Andrew Torre
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For the recorded history of management, the world has managed value creation according to what can be seen, touched and proven. In today's knowledge-based economy, value creation is derived primarily from how well firms manage intangibles (knowledge, service, expectations, response time, innovation, change management, etc). The large capital outlays that signified the manufacturing economy are no longer required.
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