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Bringing the Moguls, the Media, and the Magic to the World
by Pat Esgate, Al Lieberman
Financial Times/ Prentice Hall · 2002 · Paperback
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The Entertainment Marketing Revolution: Bringing the Moguls, the Media, and the Magic to the World is written by Pat Esgate & Al Lieberman.The book is part of the Financial Times Prentice Hall books series.
The book deals with Business, Finance, Marketing and Mass media.