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Marketing in the Public Sector

A Roadmap for Improved Performance

by Nancy Lee, Philip Kotler

Wharton School Pub · 2006 · Hardcover

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About this book

Marketing in the Public Sector: A Roadmap for Improved Performance is written by Nancy Lee & Philip Kotler. This hardcover edition from Wharton School Pub (2006) has 332 pages.

Its main subjects are Government productivity, Management, Administrative agencies and Public administration.

About the author: Philip Kotler (born 1931).

Book details

ISBN-13
9780131875159
ISBN-10
0131875159
Authors
Nancy Lee, Philip Kotler
Author dates
Philip Kotler (born 1931)
Published
2006
Edition
1
Binding
Hardcover
Pages
332
Language
English
Condition
New
See all