Smart Pricing

Name: Smart Pricing: How Google, Priceline, and Leading Businesses Use Pricing Innovation for Profitabilit
Brand: FT Press
SKU: 9780134384993
Price: 2734.00 INR
Availability: InStock

How Google, Priceline, and Leading Businesses Use Pricing Innovation for Profitabilit

by Jagmohan Raju, Z. Zhang

FT Press

₹2,734

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From the publisher

In Smart Pricing: How Google, Priceline and Leading Businesses Use Pricing Innovation for Profitability, Wharton professors and renowned pricing experts Jagmohan Raju and Z. John Zhang draw on examples from high tech to low tech, from consumer markets to business markets, and from U.S. to abroad, to tell the stories of how innovative pricing strategies can help companies create and capture value as well as customers.

Description supplied by the publisher.