Pavement Analysis and Design
Yang Huang
₹4,539
Advertising & IMC
Principles and Practice
by Sandra Moriarty, Nancy Mitchell, Charles Wood
₹5,459
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From the publisher
For courses in introductory advertising. Increase the relevancy and effectiveness of marketing communications Advertising & IMC: Principles and Practice presents the strategic use of communications to engage different types of consumers.
Description supplied by the publisher.
Book details
- ISBN-13
- 9780134480435
- ISBN-10
- 0134480430
- Authors
- Sandra Moriarty, Nancy Mitchell, Charles Wood
- Publisher
- Pearson
- Condition
- New
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