
Pricing -- PRAXIS Der Optimalen Preisfindung
Thomas T. Nagle, G. M. Larsen, Reed K. Holden
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A Guide to Growing More Profitably: New International Edition
by Thomas T. Nagle, Joseph Zale, John E. Hogan
Taylor & Francis · 2010
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Published by Taylor & Francis in 2010, The Strategy and Tactics of Pricing: A Guide to Growing More Profitably: New International Edition by Thomas T.
Topics covered include Marketing, Pricing and Decision making.
About the author: Thomas T. Nagle (born 1951).