
The Symphony
Michael Steinberg
₹2,811

Seven Keys to Corporate Renewal Through Successful Product and Process Development
by H. Kent Boeen, H. Kent Bowen, Kim B. Clark
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Describes the ways that firms can develop successful new products and processes. Examines a number of examples of successes - and failures - and derives valuable lessons for managers. Derives from a major study combining five US companies and four univers
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