
The Business of Economics
John a. Kay
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Choosing Markets and Challenging Competitors to Add Value
by John A. Kay
OUP USA · 1996
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Why Firms Succeed: Choosing Markets and Challenging Competitors to Add Value is written by John A. Kay. This edition from OUP USA (1996) has 328 pages. It first appeared in 1995.
Its main subjects are Corporations, Industrial management, Competition and Success in business.