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Cover of Creating Better Futures

Creating Better Futures

Scenario Planning as a Tool for a Better Tomorrow

by James a. Ogilvy, Peter Scwartz

Clarendon Press

₹2,872

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From the publisher

As a founder and managing director of Global Business Network, James Ogilvy helped develop the technique of scenario planning, which has become an integral part of strategic thinking in both business and government. Now Ogilvy shows how we can use this cutting-edge method for social change in our own neighborhoods.

Description supplied by the publisher.

Book details

ISBN-13
9780195146110
ISBN-10
0195146115
Authors
James a. Ogilvy, Peter Scwartz
Condition
New
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