Campaigning Online

Name: Campaigning Online: The Internet in U.S. Elections
Brand: Oxford University Press
SKU: 9780195151565
Price: 4412.00 INR
Availability: InStock

The Internet in U.S. Elections

by Bruce A. Bimber, Richard Davis

Oxford University Press

₹4,412

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From the publisher

After a self-assured John F. Kennedy bested a visibly shaky Richard Nixon in their famous 1960 debates, political television, it was said, would henceforth determine elections. Today, many claim the Internet will be the latest medium to revolutionize electoral politics. Candidates invest heavily in web and email campaigns to reach prospective voters, as well as to communicate with journalists, potential donors, and political activists.

Description supplied by the publisher.