Implicit Motives

Name: Implicit Motives
Brand: Oxford University Press
SKU: 9780195335156
Price: 5158.00 INR
Availability: InStock

by Oliver C. Schultheiss, Joachim C. Brunstein

Oxford University Press

₹5,158

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From the publisher

How do unconscious motivational needs (i.e., implicit motives) influence physiological, cognitive, affective, and behavioral responses to incentives? - How can implicit motives be measured? - How are they shaped by culture, how do they influence political and societal processes? - Why are they often mismatched with the explicit beliefs people have about their motivational needs and what are the consequences of such mismatches?

Description supplied by the publisher.