How Brands Grow

Name: How Brands Grow: What Marketers Don't Know
Brand: Oxford UP
SKU: 9780195573565
Price: 3231.00 INR
Availability: InStock

What Marketers Don't Know

by Richard Ed. Sharp

Oxford UP

₹3,231

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From the publisher

This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands.

Description supplied by the publisher.