The Business of Economics
John a. Kay
₹5,339
Foundations of Corporate Success
How Business Strategies Add Value
by John a. Kay, J. A. Kay
₹4,908
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From the publisher
How did BMW recover from the verge of bankruptcy to become one of the Europe's strongest companies? Why did Saatchi and Saatchi's global strategy bring the company to its knees? Why has Philips outstanding record in innovation not been translated into success in the market? What can be learned from the marriage contract about the conduct of commercial negotiations?
Description supplied by the publisher.
Book details
- ISBN-13
- 9780198287810
- ISBN-10
- 019828781X
- Authors
- John a. Kay, J. A. Kay
- Publisher
- OUP Oxford
- Condition
- New
- Subject
- Leadership
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