Hb of Culture and Consumer Behavior P

Name: Hb of Culture and Consumer Behavior P
Brand: OUP Us
SKU: 9780199388523
Price: 5285.00 INR
Availability: InStock

by Sharon Ng

OUP Us

₹5,285

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From the publisher

Research on the influence of culture on consumer decision-making and consumption behavior has witnessed tremendous growth in the last decade. With increasing globalization, managers are becoming increasingly aware that operating in multiple markets is crucial for firms' survival and growth.

Description supplied by the publisher.