Marketing Semiotics

Name: Marketing Semiotics: Signs, Strategies, and Brand Value
Brand: OUP Oxford
SKU: 9780199566495
Price: 4337.00 INR
Availability: InStock

Signs, Strategies, and Brand Value

by Laura R. Oswald

OUP Oxford

₹4,337

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From the publisher

Everyday consumers buy into the concept of brands and their associated meanings--the perception of quality, a symbolic relationship, a vicarious experience, or even a sense of identity. Marketing Semiotics suggests that the extent to which consumers recognize, internalize, and relate to brand meanings is not only an academic question.

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