Questions of Time and Tense
Robin Le Poidevin
₹4,292
Cultural Strategy
Using Innovative Ideologies to Build Breakthrough Brands
by Douglas Holt, Douglas Cameron
₹5,129
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From the publisher
How do we explain the breakthrough market success of businesses like Nike, Starbucks, Ben & Jerry's, and Jack Daniel's? Conventional models of strategy and innovation simply don't work. The most influential ideas on innovation are shaped by the worldview of engineers and economists - build a better mousetrap and the world will take notice.
Description supplied by the publisher.
Book details
- ISBN-13
- 9780199587407
- ISBN-10
- 019958740X
- Authors
- Douglas Holt, Douglas Cameron
- Publisher
- OUP Oxford
- Condition
- New
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