Analysis of the Cognitive Interview in Questionnaire Design

Name: Analysis of the Cognitive Interview in Questionnaire Design
Brand: Oxford University Press
SKU: 9780199957750
Price: 3313.00 INR
Availability: InStock

by Gordon Willis

Oxford University Press

₹3,313

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From the publisher

Cognitive interviewing, based on the self-report methods of Ericsson and Simon, is a key form of qualitative research that has developed over the past thirty years. The primary objective of cognitive interviewing, also known as cognitive testing, is to understand the cognitive mechanisms underlying the survey-response process.

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