The Reasoning Voter

Name: The Reasoning Voter: Communication and Persuasion in Presidential Campaigns
Brand: University of Chicago Press
SKU: 9780226675459
Price: 3246.00 INR
Availability: InStock

Communication and Persuasion in Presidential Campaigns

by Samuel L. Popkin

University of Chicago Press

₹3,246

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From the publisher

The Reasoning Voter is an insider's look at campaigns, candidates, media, and voters that convincingly argues that voters make informed logical choices. Samuel L. Popkin analyzes three primary campaigns-Carter in 1976; Bush and Reagan in 1980; and Hart, Mondale, and Jackson in 1984-to arrive at a new model of the way voters sort through commercials and sound bites to choose a candidate.

Description supplied by the publisher.