The Total Survey Error Approach

Name: The Total Survey Error Approach: A Guide to the New Science of Survey Research
Brand: University of Chicago Press
SKU: 9780226891286
Price: 5007.00 INR
Availability: InStock

A Guide to the New Science of Survey Research

by Herbert F. Weisberg

University of Chicago Press

₹5,007

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From the publisher

In 1939, George Gallup's American Institute of Public Opinion published a pamphlet optimistically titled The New Science of Public Opinion Measurement . At the time, though, survey research was in its infancy, and only now, six decades later, can public opinion measurement be appropriately called a science, based in part on the development of the total survey error approach. Herbert F.

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