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Cover of The Marking Enterprise

The Marking Enterprise

Business Success and Societal Embedding

by Jean-Claude Thoenig, Charles Waldman

Palgrave Macmillan · 2006 · Hardcover

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About this book

Its main subjects are Social marketing, Consumer satisfaction, Social aspects and Marketing.

About the author: Jean-Claude Thoenig (born 1940).

Book details

ISBN-13
9780230001879
ISBN-10
0230001874
Authors
Jean-Claude Thoenig, Charles Waldman
Publisher
Palgrave Macmillan
Author dates
Jean-Claude Thoenig (born 1940)
Published
2006
Edition
2007 ed.
Binding
Hardcover
Pages
241
Language
English
Condition
New
Subject
Strategy for Business