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Cover of Place Branding

Place Branding

Glocal

by Frank Go, Robert Govers

Palgrave Macmillan · 2009

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About this book

Place Branding: Glocal by Frank Go & Robert Govers is a 324-page book published by Palgrave Macmillan in 2009.

Its main subjects are Standortmarketing, Case studies, Marketing and Tourism. Places discussed include United Arab Emirates and Dubai.

Book details

ISBN-13
9780230230736
ISBN-10
0230230733
Authors
Frank Go, Robert Govers
Published
2009
Edition
2009 ed.
Pages
324
Language
English
Condition
New
Subject
Tourism

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