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Cover of Marketing in Creative Industries

Marketing in Creative Industries

From creativity to customer value

by Gabriele Troilo

Palgrave Macmillan · 2015

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About this book

Published by Palgrave Macmillan in 2015, Marketing in Creative Industries: From creativity to customer value by Gabriele Troilo runs to 420 pages.

Its main subjects are Marketing, Arts, Management and Cultural industries.

Book details

ISBN-13
9780230380240
ISBN-10
0230380247
Author
Gabriele Troilo
Published
2015
Edition
2015 ed.
Pages
420
Language
English
Condition
New

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