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Cover of Raising Consumers

Raising Consumers

Children and the American Mass Market in the Early Twentieth Century

by Lisa Jacobson

Columbia University Press · 2004 · Hardcover

₹10,780

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About this book

Raising Consumers: Children and the American Mass Market in the Early Twentieth Century is written by Lisa Jacobson.

Topics covered include Target marketing, Market segmentation, Advertising and children and Child consumers.

About the author: Lisa Jacobson (born 1964).

Book details

ISBN-13
9780231113885
ISBN-10
0231113889
Author
Lisa Jacobson
Publisher
Columbia University Press
Author dates
Lisa Jacobson (born 1964)
Published
2004
Binding
Hardcover
Pages
320
Language
English
Condition
New
Subject
Business, Finance & Economics