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Cover of Audience Economics

Audience Economics

Media Institutions and the Audience Marketplace

by Philip M. Napoli

Columbia University Press · 2003 · Hardcover

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About this book

Audience Economics: Media Institutions and the Audience Marketplace by Philip M.

Its main subjects are Television advertising, Advertising industry, Economics and Internet. Places discussed include United States.

Book details

ISBN-13
9780231126526
ISBN-10
0231126522
Author
Philip M. Napoli
Publisher
Columbia University Press
Published
2003
Binding
Hardcover
Pages
256
Language
English
Condition
New
Subject
Economics Theory & Practice

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