Audience Economics

Name: Audience Economics: Media Institutions and the Audience Marketplace
Brand: Columbia University Press
SKU: 9780231126533
Price: 2022.00 INR
Availability: InStock

Media Institutions and the Audience Marketplace

by Philip Napoli

Columbia University Press

₹2,022

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From the publisher

Focusing on the electronic media--television, radio, and the Internet-- Audience Economics bridges a substantial gap in the literature by providing an integrated framework for understanding the various businesses involved in generating and selling audiences to advertisers. Philip M. Napoli presents original research in order to answer several key questions: - How are audiences manufactured, valued, and sold?

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