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Cover of TV Commercials

TV Commercials

How to Make Them: Or, How Big Is the Boat?

by Ivan Cury

Routledge

₹2,025

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From the publisher

Understanding how commercials are made is the key to doing it right. This descriptive book is a step-by-step guide on the mechanics of creating a commercial from a production perspective. Making commercials on all types of budgets is addressed. There is material describing the roles and dynamics of the key players: the producer/director, agency, and client.

Description supplied by the publisher.

Book details

ISBN-13
9780240805924
ISBN-10
0240805925
Author
Ivan Cury
Publisher
Routledge
Condition
New
See all