Research in Media Promotion
Susan Tyler Eastman, William Adams
₹13,933
Media Promotion and Marketing for Broadcasting, Cable and the Internet
by Susan Tyler Eastman, Douglas A. Ferguson
Focal Pr · 2006 · Paperback
₹2,983
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About this book
Media Promotion and Marketing for Broadcasting, Cable and the Internet is written by Susan Tyler Eastman & Douglas A. Ferguson.
The book deals with Television broadcasting, Marketing, Radio broadcasting and Cable television.
Book details
- ISBN-13
- 9780240807621
- ISBN-10
- 0240807626
- Authors
- Susan Tyler Eastman, Douglas A. Ferguson
- Publisher
- Focal Pr
- Published
- 2006
- Edition
- 5
- Binding
- Paperback
- Language
- English
- Condition
- New
- Subject
- Business, Finance & Economics
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