Profit Margins

Name: Profit Margins: The American Silent Cinema and the Marginalization of Advertising
Brand: Indiana University Press
SKU: 9780253059383
Price: 3265.00 INR
Availability: InStock

The American Silent Cinema and the Marginalization of Advertising

by Jeremy Groskopf

Indiana University Press

₹3,265

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From the publisher

Between the advent of print advertising and the dawn of radio came cinema ads. These ads, aimed at a captive theater audience, became a symbol of the developing binary between upper-class film consumption and more consumerist media. In Profit Margins , Jeremy Groskopf examines how the ad industry jockeyed for direct advertisement space in American motion pictures.

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