I'll Have What She's Having

Name: I'll Have What She's Having: Mapping Social Behavior
Brand: MIT Press
SKU: 9780262016155
Price: 2392.00 INR
Availability: InStock

Mapping Social Behavior

by R. Alexander Bentley, Mark Earls, Michael J. O'Brien

MIT Press

₹2,392

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From the publisher

How we learn from those around us: an essential guide to understanding how people behave. Humans are, first and foremost, social creatures. And this, according to the authors of I'll Have What She's Having , shapes--and explains--most of our choices. We're not just blindly driven by hard-wired instincts to hunt or gather or reproduce; our decisions are based on more than "nudges" exploiting individual cognitive quirks.

Description supplied by the publisher.