
Managing the Customer Experience
Shaun Smith, Joe Wheeler
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People who deliver a great brand experience
by Shaun Smith, Andy Milligan
Financial Times/ Prentice Hall · 2002 · Paperback
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Uncommon Practice: People who deliver a great brand experience is written by Shaun Smith & Andy Milligan. This paperback edition from Financial Times/ Prentice Hall (2002) has 192 pages.
The book deals with Marketing, Brand name products, Service industries and Advertising.