
An Introduction to Business Planning
Kevan Scholes, Mary Klemm
₹2,754

Text & Cases
by Kevan Scholes, Richard Whittington, Gerry Johnson
Financial Times/ Prentice Hall · 2004
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Exploring Corporate Strategy: Text & Cases by Kevan Scholes, Richard Whittington & others is a 1072-page book published by Financial Times/ Prentice Hall in 2004. It first appeared in 1983.
The book deals with Business planning, Strategic planning, Case studies and Corporate planning.