
Fundamentals of Strategy
Gerry Johnson
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Text & Cases
by Gerry Johnson, Kevan Scholes, Richard Whittington
Financial Times/ Prentice Hall · 2007 · Paperback
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Published by Financial Times/ Prentice Hall in 2007, Exploring Corporate Strategy: Text & Cases by Gerry Johnson, Kevan Scholes & others runs to 920 pages in paperback. The original work dates from 1983.
Topics covered include Business planning, Strategic planning, Case studies and Corporate planning.