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Cover of Marketing Planning

Marketing Planning

Strategy, Environment and Context

by Jim Blythe, Phil Megicks

Financial Times/ Prentice Hall · 2010

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About this book

Published by Financial Times/ Prentice Hall in 2010, Marketing Planning: Strategy, Environment and Context by Jim Blythe & Phil Megicks runs to 288 pages.

Topics covered include Marketing, Planning and Management.

Book details

ISBN-13
9780273724711
ISBN-10
0273724711
Authors
Jim Blythe, Phil Megicks
Published
2010
Edition
1
Pages
288
Language
English
Condition
New
Subject
Planning
See all