The Affluent Consumer

Name: The Affluent Consumer: Marketing and Selling the Luxury Lifestyle
Brand: Praeger Pub Text
SKU: 9780275992828
Price: 5207.00 INR
Availability: InStock

Marketing and Selling the Luxury Lifestyle

by Ronald D. Michman, Edward M. Mazze

Praeger Pub Text · 2006 · Hardcover

₹5,207

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About this book

The Affluent Consumer: Marketing and Selling the Luxury Lifestyle by Ronald D. Michman & Edward M. Mazze is a 194-page hardcover edition published by Praeger Pub Text in 2006.

Topics covered include Marketing, Target marketing, Affluent consumers and Luxuries.