Organizational Buying Behaviour

Name: Organizational Buying Behaviour: The Key to More Effective Selling to Industrial Markets
Brand: Palgrave Macmillan
SKU: 9780333215111
Price: 2643.00 INR
Availability: InStock

The Key to More Effective Selling to Industrial Markets

by Roy Wells Hill, Terry J. Hillier

Palgrave Macmillan · 1977

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About this book

Organizational Buying Behaviour: The Key to More Effective Selling to Industrial Markets is written by Roy Wells Hill & Terry J. Hillier. This edition is published by Palgrave Macmillan (1977). It belongs to the Macmillan studies in marketing management series.

Topics covered include Marketing and Purchasing.