Using Psychology in Management Training
David A. Statt
₹3,131
Understanding the Consumer
A Psychological Approach
Palgrave Macmillan · 2021 · Paperback
₹8,173
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About this book
Published by Palgrave Macmillan in 2021, Understanding the Consumer: A Psychological Approach by David A. Statt runs to 352 pages in paperback.
Its main subjects are Advertising, Consumer behavior, Psychological aspects and Psychological aspects of Advertising.
About the author: David A. Statt (born 1942).
Book details
- ISBN-13
- 9780333660638
- ISBN-10
- 0333660633
- Author
- David A. Statt
- Publisher
- Palgrave Macmillan
- Author dates
- David A. Statt (born 1942)
- Published
- 2021
- Edition
- 1997 ed.
- Binding
- Paperback
- Pages
- 352
- Language
- English
- Condition
- New
- Subject
- Advertising
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