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Cover of The International Marketing of Travel and Tourism

The International Marketing of Travel and Tourism

A Strategic Approach

by Franois Vellas, Lionel Becherel

Red Globe Pr · 1999

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About this book

The International Marketing of Travel and Tourism: A Strategic Approach is written by Franois Vellas & Lionel Becherel. This edition is published by Red Globe Pr (1999).

Its main subjects are Marketing, Tourism, Management and Tourist trade.

Book details

ISBN-13
9780333717592
ISBN-10
0333717597
Authors
Franois Vellas, Lionel Becherel
Publisher
Red Globe Pr
Published
1999
Edition
1999 ed.
Language
English
Condition
New
Subject
Tourism

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